Welcome to The Capsule Project

The Capsule Project Moodboard by Hello Big Idea

How beautiful is that Moodboard?! Ashley + Abbie, the incredibly talented ladies over at Hello Big Idea, pulled this together based on a few dozen pins I cobbled together and my responses to their questionnaire. They also designed six terrific logos. There were two I particularly loved, and based on my input they came up with the main logo and variations you see on this gorgeous Style Guide below.  

I wanted the site to be clean and sophisticated, with just the right hint of luxury, exactly the direction I'm going with my clothes. I love marble, rose gold, and copper, and I'm just as into handwritten script as the next gal. I think they nailed the aesthetic and executed it perfectly. 

The Capsule Project Style Guide by Hello Big Idea

I know I'm biased, but what do you think? 

If you are looking for someone to work on your brand and/or your blog/website, definitely reach out to Ashley and Abbie!

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